National Center for Assisted Living; Director, Membership and Business Development
As the Director of Membership and Business Development for the National Center for Assisted Living, Shane Osborne is responsible for membership growth, retention, and satisfaction. He supports NCAL’s state affiliates in their efforts to service their current members, market to potential new members, and evaluate and refine the benefits offered. Shane, originally from Bucksport, Maine, has a B.S. in Marketing from Bentley University in Waltham, Massachusetts and has worked as a marketing professional for more than 15 years. Before working for NCAL, Shane served as the Director of Member Strategy at the American College of Cardiology. During his seven years at the ACC, Shane was instrumental in the development and growth of the nurse and physician assistant member segment and was responsible for the conversion of board certified cardiologist to full membership following their final year in training.